LAST YEAR, THE GRINCH WAS so UPSET THAT CANADAVILLE LOVED HIS MEAL so much. this year, he decided to come back with more vengenance to create the grinch-iest meal.
Role: Art Director Copywriter: Mikayla Dumas Director: JESSE JAMES MCELROY CD: Alex McClelland CD: PADDY TREACY Photographer: Ryan Feng Producer: JOYCE LEE
THIS CAMPAIGN WAS PICKED UP BY MULTIPLE MARKETS AFTER LAST YEAR’S SUCCESS. WE HAD A MEGA SHOOT WITH THE WK AUSTRAILIA, CANADA AND US TEAMS.
After the success of the grinch meal in year one, we were asked to create a sequel for the canadian market.
We built off of last year and made a pair of socks that were even more mismatched.
with a full photoshoot to show them off.
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in order to launch the meal, we designed a set of postcards to introduce the grinch’s latest creation.
our grinch meal concept was adapted by the australian market while the us market re-ran our commercial from last year.
