THE GRINCHIEST MEAL
THE GRINCHIEST MEAL
LAST YEAR, THE GRINCH WAS so UPSET THAT CANADAVILLE LOVED HIS MEAL so much. this year, he decided to come back with more vengenance and create the grinch-iest meal.
Role: Art Director Copywriter: Mikayla Dumas Director: JESSE JAMES MCELROY CD: Alex McClelland CD: PADDY TREACY Photographer: Ryan Feng Producer: JOYCE LEE
After the success of the grinch meal in year one, we were asked to create a sequel for the canadian market.
We built off of last year and made a pair of socks that were even more mismatched.
and designed a box that was even more poorly wrapped, but with custom wrapping paper.
we wanted to launch the socks by having the grinch himself model them.
in order to launch the meal, we designed a set of postcards to announce the launch of the grinchiest meal.
the concept was adapted by the australian market and the us market re-ran our commercial from last year. we built everything practically on one giant mega set.
bts