THE GRANDMA MCFLURRY

THE GRANDMA MCFLURRY

Role: Art Director Copywriter: Mikayla Dumas Producer: Cris Flores CD: Eric Helin Director: Joy Kilpatrick

Because everyone loves their Grandma.

we casted real grandmas and their grandchildren to star in the spot.

We worked with Remi Wolf to make her own cover of ‘How Sweet It Is” by Marvin Gaye. I made a lyric video.

Then used the track across tvc.

We wanted to carry the campaign past just an in-store meal. we worked with the brand, Knitwrth to design a Grandma sweater collection inspired by the campaign. we ended up producing sweaters, totes, hats, & shirts.

stills