THE GRINCH MEAL

The Grinch never got McDonald’s as a kid so we decided to make him a revenge meal.

Role: Art Director Copywriter: Mikayla Dumas Creative Director: Paddy Treacy Creative Director: Rose Sacktor Director: Jesse James McElroy Producer: Athena Kouverianos

>

<

WE started by designing a happy meal box that was poorly wrapped and grinchified.

WE knew the grinch wouldn’t just give away a regular toy, so we designed mismatched socks to go inside every single meal.

in the spirit of attempting to create a revenge meal, we sold dill pickle seasoning along with the mismatched socks.

then created a spot that lived in our made up world of canadaville.

we built a miniture of canadaville and made the grinch’s cave practically.

THE GRINCH MEAL

THE GRINCH MEAL THE GRINCH MEAL

THE GRINCH MEAL